It’s time for globale sales!
In web 3.0, people choose products and services in a totally different way than before.
Today, customers are divided into equal percentage between showroomers and webroomers. The first, seek products in physical stores and then buy them at a cheaper price on the web. The second, on the contrary, look for products and services on the web, even if till buying them in local retail store.
Showing products online is therefore essential for any business, not only to enlarge the market, but also to offer local customers an overview of available products before anyone else, and keep them loyal.
To work well, an e-commerce requires a SEO-based architecture, high quality contents and a precise web marketing strategy. As we always say, “there is no e-commerce without web marketing”.
Advertising, with Google and Facebook, is part of a web marketing plan, but also content marketing and digital PR are essential to develop brand awareness and popularity.
Why invest in e-commerce?
- If you have a local store, you will show your products to a larger number of potential customers, enlarging your market, but you will also keep your customers updated about seasonal changes and novelties, before anyone else
- If you are an entrepreneur who wants to start a new business, e-commerce is an investment for the future as it corresponds to a growing market trend
- If you offer a specific product or service for a restricted niche, e-commerce is the perfect choice as allows you to identify potential customers overcoming geographical barriers