Image & Brand
High quality, style and creativity
Image is a must for a brand that goes beyond the company, adding value to the values that already exist. Style and creativity are the fundamental ingredients of a project aimed at convincing and seducing.
The brand is a ‘tailor-made ‘ space, a strategic choice in the communicative action: think big, to become big!
The mark and its applications will shape this new reality. The coordinate image is as vital as choosing the right distinctive mark and logo.
Lettering must follow an intransigent guideline: define fonts, body, formatting, and never change that intrinsic identity.
The colors chosen with the brand, are institutional and will characterize, therefore, each communication tool.
But image is also office space, reception, press releases, announcements, corporate presentations: everything is handled with a logic of coordination.
Only in this way the brand will gain, at once, potential visibility and characterization.